Retail Lanka

context :
Lanka is large producer of garments for exports especially women's wear, lingerie, children's wear, etc.
= complex patterns & stitching


Possibility :
ODEL- a retail concept/ popular shop/ fashion & ready to wear/souvenirs / everything fun





As the previous two case studies - Paradise Road & Barefoot,
Odel is the creation/ determination of a single mind
in this case Otara Gunewardena

started in 1990,
to 14 stores now
Odel has probably the largest market share & prescene as a brand

The flagship store in Colombo is delightful
shoppers paradise @ 33,000 sq ft.
an open cafe in front of a beautiful colonial bunglow
inside the interiors are well light, carved ventillators, etc.
a sun lit central space & lots to buy 

the brands are
Otara - precious jewelry
Backstage - jewelry & accesories
Delight - food
embark - a cause dedicated to stray dog
gift wrappings & boxes
men's collection
children wear
never ending ...
& my favourite LUV SL - souvenirs








the products could be better - more evolved
the presentation is well done
the elephant is the fashion mascot
there is a colletion of elee graphics you see everywhere in Lanka